ENGAGING KOHL’S LOVERS ON YOUTUBE

We worked closely with Kohl’s digital team to develop Hacks & Hauls—a content series with an authentic, user-generated feel. We cast two comics and longtime friends to play our hosts—a dynamic duo of Kohl’s-obsessed moms who live for a good deal. In each episode, they share their latest Kohl’s purchases and savings scores with lots of punchy commentary, laughs and not-so-humble brags.