launching a luxury vodka made for young hustlers
When tasked with finding a brand voice for 50 Bleu, we took a look at their competitors. Hate to name names, but Grey Goose and Belvedere were looking stuffy, and the opportunity to redefine luxury in the vodka category was screaming in our ears. Enter 50 Bleu: an ultra-premium vodka that’s smooth enough to shoot straight without apology or pretense.
an activation rooted in experience
To surround our target demographic of young tastemakers and entrepreneurs, we launched three event-specific campaigns during Art Basel in Miami Beach, Awards Season in LA and Sundance Film Festival in Park City. To expand our reach, we carefully selected a group of social influencers to attend all sponsored events and document the 50 Bleu experience on their personal blogs and social profiles.
